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Direct Marketing   Term Paper ID:27674 Click to get this paper Essay Subject: Discusses background & types of direct marketing. Focus is on use of computers.... More... 4 Pages / 900 Words 2 sources, 2 Citations, APA Format $16.00 Return to List of Papers Paper Abstract: Discusses background & types of direct marketing. Focus is on use of computers. Paper Introduction: Direct marketing is not a new approach to marketing as such. However, it is an approach that has received new emphasis in an era where mass-marketing is becoming both too expensive and too difficult to accomplish, while the ability to market one-to-one has increased with new media and with the growth of the science of demographics. One of the new types of direct marketing is known as database marketing. This utilizes computers to identify characteristics in the population and to target specific groups and individuals who would be more likely to be interested in the message to be conveyed by direct marketing or some other means of reaching the consumer. Direct Response Marketing refines the issue even further and extends direct marketing into new and non-traditional media such as the use of television and radio, infomercials, the telephone, the computer, and other means. Text of the Paper: The entire text of the paper is shown below. However, the text is somewhat scrambled. We want to give you as much information as we possibly can about our papers and essays, but we cannot give them away for free. In the text below you will find that while disordered, many of the phrases are essentially intact. From this text you will be able to get a solid sense of the writing style, the concepts addressed, and the sources used in the research paper. If this paper is not what you are looking for, you can search again: Search for: or Click here to request an essay written just for you.